ADVERTISE WITH THE MODEL LINE

Reach modellers while they are deciding where to go and what to buy.

Put your shop, brand, club or exhibition beside the UK directories and planning tools enthusiasts are already using.

SIMPLE MONTHLY PRICING

Choose visibility that suits your campaign.

One position is reserved for your campaign for each booked month. There are no impression limits or pay-per-click charges.

STANDARD

Targeted directory visibility

Ideal for exhibitions, clubs and specialist retailers who want to appear beside relevant searches and calendar planning.

£10.00per month
  • Homepage shop and event spotlights
  • Homepage partner banner
  • Events directory banners
  • Calendar banners and sidebar
  • Click reporting included
Choose Standard →
PREMIUM

Maximum homepage prominence

Designed for launches, leading retailers and major exhibitions that need to be seen near the very start of a visit.

£15.00per month
  • Top-of-homepage banner positions
  • Homepage featured partner position
  • Graphic-only presentation
  • Optional mobile artwork
  • Click reporting included
Choose Premium →

Book from 1 to 12 calendar months. Artwork is reviewed before publication and campaigns start and finish automatically.

WHY THE MODEL LINE

Relevant visibility, in the moments that matter.

Advertising sits alongside useful directory content rather than interrupting it.

01

A specialist audience

Appear in front of people researching model railway events, clubs, retailers and products across the UK.

02

Context that fits

Choose homepage, event-directory or calendar positions to match what your customer is currently planning.

03

Controlled campaigns

Select a position, start date and duration. Approved campaigns appear and expire automatically.

04

Results you can see

Customers can review click totals, recent activity, a 30-day chart and downloadable campaign data.

PLACEMENT EXAMPLES

See exactly where your advertisement can appear.

These screenshots use the live site layout. Highlighted areas sit naturally beside the content visitors are browsing.

Premium advertising banners at the top of The Model Line homepage
Live homepage layout
PREMIUM · £15.00/MONTH

Start-of-visit homepage banners

Two high-impact graphic banners appear immediately below the main navigation, before the homepage hero. A strong choice for major shows, new product launches and national retailers.

Positions
2 available
Desktop
640 × 150 px
Mobile
720 × 300 px
Reserve a premium banner →
Partner and featured partner advertising banners on The Model Line homepage
Homepage partner section
FROM £10.00/MONTH

Homepage partner sponsorship

Build repeat visibility within the main homepage journey. The partner band combines a Standard position with a more prominent Premium featured-partner position.

Standard
£10.00/month
Premium
£15.00/month
Desktop
640 × 150 px
Choose a homepage partner position →
Advertising banners above event listings in The Model Line events directory
Events directory placement
STANDARD · £10.00/MONTH

Events directory banners

Reach visitors after they have searched for an exhibition and immediately before they browse the results. Suitable for event organisers, traders, manufacturers and destination retailers.

Positions
2 available
Desktop
640 × 118 px
Mobile
720 × 300 px
Advertise in the events directory →
Advertising banners in The Model Line events calendar
Events calendar placement
STANDARD · £10.00/MONTH

Calendar planning positions

Stay visible while enthusiasts compare dates and plan future visits. Choose from two horizontal banners or a persistent desktop sidebar placement.

Banner
640 × 112 px
Sidebar
300 × 400 px
Mobile banner
720 × 300 px
Advertise in the calendar →

ALL AVAILABLE POSITIONS

Compare dimensions and locations.

Every enabled position can be booked individually. Select one below to continue directly to the customer advertising dashboard.

Premium · HomepageBelow the main navigation

Homepage premium — left

Desktop artwork
640 × 150 px
Mobile artwork
720 × 300 px
£15.00 per monthChoose this position →
Premium · HomepageBelow the main navigation

Homepage premium — right

Desktop artwork
640 × 150 px
Mobile artwork
720 × 300 px
£15.00 per monthChoose this position →
Standard · HomepageBelow the homepage shop search

Homepage shop finder spotlight

Desktop artwork
300 × 250 px
Mobile artwork
720 × 300 px
£10.00 per monthChoose this position →
Standard · HomepageBelow upcoming homepage events

Homepage events spotlight

Desktop artwork
300 × 250 px
Mobile artwork
720 × 300 px
£10.00 per monthChoose this position →
Standard · HomepageHomepage sponsor band

Homepage partner — left

Desktop artwork
640 × 150 px
Mobile artwork
720 × 300 px
£10.00 per monthChoose this position →
Premium · HomepageHomepage sponsor band

Homepage partner — right

Desktop artwork
640 × 150 px
Mobile artwork
720 × 300 px
£15.00 per monthChoose this position →
Standard · Events directoryAbove event results

Events directory — left banner

Desktop artwork
640 × 118 px
Mobile artwork
720 × 300 px
£10.00 per monthChoose this position →
Standard · Events directoryAbove event results

Events directory — right banner

Desktop artwork
640 × 118 px
Mobile artwork
720 × 300 px
£10.00 per monthChoose this position →
Standard · Events calendarBelow calendar navigation

Events calendar — left banner

Desktop artwork
640 × 112 px
Mobile artwork
720 × 300 px
£10.00 per monthChoose this position →
Standard · Events calendarBelow calendar navigation

Events calendar — right banner

Desktop artwork
640 × 112 px
Mobile artwork
720 × 300 px
£10.00 per monthChoose this position →
Standard · Events calendarBeside monthly calendar

Events calendar — sidebar

Desktop artwork
300 × 400 px
Mobile artwork
Desktop creative
£10.00 per monthChoose this position →
Premium · News & GuidesBeside featured editorial stories

News & Guides — featured partner

Desktop artwork
420 × 140 px
Mobile artwork
720 × 300 px
£15.00 per monthChoose this position →
Standard · News & GuidesBeside the latest story grid

News & Guides — sidebar

Desktop artwork
300 × 400 px
Mobile artwork
Desktop creative
£10.00 per monthChoose this position →
Standard · News & GuidesBeside individual articles

Editorial article — sidebar

Desktop artwork
300 × 400 px
Mobile artwork
Desktop creative
£10.00 per monthChoose this position →

CREATIVE GUIDANCE

Supply polished artwork for every screen.

Horizontal placements are graphic-only, so promotional wording should be included within your design. JPG, PNG and WebP files are accepted up to 5 MB.

  • Provide the exact desktop dimensions shown for your chosen position.
  • Add an optional 720 × 300 px mobile creative where available.
  • If no mobile version is supplied, the desktop artwork is used automatically.
  • Every destination and creative is reviewed before publication.

HOW IT WORKS

From booking to reporting in four steps.

  1. 1

    Choose

    Select a position, campaign dates and duration.

  2. 2

    Book

    Upload the artwork and complete payment securely through WooCommerce.

  3. 3

    Approve

    We check the creative, wording and destination before it appears.

  4. 4

    Measure

    Follow clicks and download campaign statistics from My Account.

CAMPAIGN REPORTING

Understand how your advertisement performs.

Every customer campaign includes a private performance view with total clicks, clicks per active day, recent activity and a downloadable CSV.

Reporting is privacy-conscious: campaign and click time are recorded, not visitor identities, IP addresses or browsing profiles.

248Total clicks8.3Clicks per day30Active days
Illustrative reporting preview

GOOD TO KNOW

Before you book.

When will my advert appear?

Payment reserves the requested booking. The advert becomes public only after its artwork and destination have been approved.

Can I choose exact dates?

Yes. Choose a start date and book from 1 to 12 calendar months, subject to availability.

Can someone manage it for me?

An administrator can create and manage a complete campaign on a customer’s behalf when required.

READY TO ADVERTISE?

Choose a position and reserve your campaign.

Sign in or create an account to book, upload artwork and monitor performance.

View advertising dashboard →